Realtor Credibility
- Posted by Eva Diab
- on May, 17, 2016
- in Printing Tips, Realtors
- Blog No Comments.

It has been said that a real estate agent is the “workhorse” of the industry. He is the middle man, a salesman, an advocate, and a negotiator. The hats an agent wears are too plentiful to list, but it’s substantial to say that they are definitely under appreciated. Every broker must have credibility and establish […]
Baking Your Way to the Top
- Posted by Eva Diab
- on May, 12, 2016
- in Bakery Shop Owners, Small Business Tips
- Blog No Comments.

Ahh, bakeries. The sweet smell that emanates from the hearth. The delight in everyone’s eyes when something hot and chocolatey has just emerged from the oven and is placed on a sample table for everyone to enjoy. I may have to step away from my computer for a minute just to run to my neighbourhood bakery and indulge. […]
Read MoreHow Important is Print to Your Restaurant Start-Up?
- Posted by Eva Diab
- on May, 06, 2016
- in Restaurant Owners
- Blog No Comments.

So you’ve decided to open a restaurant. To most, it seems glamorous. Behind the scenes, the amount of work that goes in from conception to construction may be daunting. Ask any restaurant owner and they will tell you the long hours and the hard work are just a fraction of the exertion that goes into […]
Getting the Most out of a Gift Certificate Program
- Posted by Eva Diab
- on May, 03, 2016
- in By Industry
- Blog No Comments.

Whether you own a flower shop, a photography studio, a variety store, or a hair/nail salon, every small business should offer some kind of gift certificate program. From restauranteurs, to bakers, to any retail space, finding the right certificate lineup and running the most suitable program for your business is key. Incentive programs can be a powerful way for smaller companies to […]
Designing the Perfect Logo
- Posted by Eva Diab
- on Apr, 25, 2016
- in Design Tips, Printing Tips
- Blog No Comments.

In definition, a logo is a symbol or a graphic element that shows the main orientation of the brand or the company. In theory, this sounds relatively easy to execute. In reality, though, creating the perfect logo for your company can either generate buzz or generate nix. Creating a professional logo undeniably has its benefits. […]
Read MoreBrick and Mortar vs Click and Mortar
- Posted by Eva Diab
- on Mar, 31, 2016
- in Small Business Tips
- Blog No Comments.

There was a time that businesses operated under the misconception that if the sales at their brick and mortar branches were declining, then the business itself was failing as well. This is an argument that has since been disproven, countless times. The new trend in technology doesn’t necessarily have to dismantle and reinstate the […]
The Evolution of the Business Card
- Posted by Eva Diab
- on Mar, 11, 2016
- in Printing Tips
- Blog No Comments.

Have business cards become defunct in today’s digital world? Many say that they have died a quick and painless death thanks to the likes of Linkedin and other contact management apps. We say, don’t throw the baby out with the bathwater. Business cards are still alive and well, and imploring for your consideration. So you’re probably thinking: Of course we would say […]
Read MoreMillennials and Your Small Business
- Posted by Eva Diab
- on Mar, 01, 2016
- in Small Business Tips
- Blog No Comments.

Millennials. The largest demographic since the Generation-X frenzy. The mere mention of the word can provoke feelings of both pride, and fear depending on the environment in which it is voiced. There are various takes on the issue of millennials and small businesses today. Many employers hire them with heavy reluctance as they feel that they are […]
Read MoreMaking “Vocal Visibility” Work for your Business
- Posted by Eva Diab
- on Feb, 23, 2016
- in Small Business Tips
- Blog No Comments.

Word of mouth or viva voce is directly defined as “the passing of information from person to person through oral communication.” This form of communication has been utilized by people since the beginning of time. Retelling events, stories, or relaying traditions. At Smart Resolution, we are coining the phrase “Vocal visibility.” It is the visibility that word of […]
Is Old School Marketing Too Primitive?
- Posted by Eva Diab
- on Feb, 17, 2016
- in Marketing Tips
- Blog No Comments.

Everything has it’s place and time. That is a tried, tested, and true theory. The problem is that in today’s precipitous life, finding one’s place can be can be tremendously laborious. We are all drenched in this digital age. Digital media, social media, digital footprints, the digital particulars can be dizzying. It is precisely at this juncture that we […]
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